Conversion of Design

  • Petr Kapustin Voronezh State University of Architecture and Construction


In the diversity of meanings of the word ‘conversion’ one can notice new horizons of transformation of the activity, including architectural and design activity. To do this, it is necessary to clear the word of additional meanings and to comprehend its depth. While sharing Konstantin Lidin’s idea of the expected transformation of the architectural profession towards preservation of social-economic and cultural-environmental values, the author offers to discuss the boundaries and possibilities of this transformation.


Genisaretsky, O. I. (2001). Povorot v kulturno-ekologicheskom diskurse: ot ekologicheskoi metafory kultury – k kreativnoi antropologii i avtopoezisu [A turn to cultural and environmental discourse: from an environmental metaphor of culture to creative anthropology and autopoiesis]. Etnometodologiya: problemy, podkhody, kontseptsii, 8. Moscow. Retrieved from

Kapustin, P. V. (2016a). Masshtab i proektirovanie: ot mernosti k smyslu [The scale and design: from dimensionality to the
meaning]. Arkhitekturnye issledovaniya, 3(7), 33-41. Voronezh: Voronezhsky GASU. Retrieved fromАИ%20№3-7.pdf

Kapustin, P. V. (2016b). Masshtab i proektirovanie: ot zrimosti k otsenke [The scale and design: from visibility to estimation]. Arkhitekturnye issledovaniya, 4(8), 4-14. Voronezh: VGTU. Retrieved from

Kapustin, P. V. (2017a). Mimetic design. Arkhitektura i stroitelstvo Rossii [Architecture and Construction of Russia], 4
(224), 114-115. Retrieved from

Kapustin, P. (2017b). The Types of Professionalism in Architectural Education. project baikal, 14(53), 50-53. doi:

Meerovich, M. (2017). Inside China: fragments of the diary. Project Baikal, 14 (54), 94-104.

Rappaport, A. G. (1991). Granitsy proektirovaniya [Boundaries of design]. Voprosy metodologii, 1. Retrieved from

Rappaport, A. G. (2010, August 12). Otkrytost’ ili neischerpaemost’ [Openness or inexhaustibility]. Bashnya i labirint. Retrieved from

Rowe, C., & Koetter, F. (1983). Collage City. MIT Press.
How to Cite
KAPUSTIN, Petr. Conversion of Design. project baikal, Russian Federation, n. 55, p. 142-147, apr. 2018. ISSN 2309-3072. Available at: <>. Date accessed: 24 feb. 2020. doi:


conversion of design; architectural profession; project innovation theory; boundaries of design; cultural-environmental values; environment