It’s Not Mysticism, It’s Just Business: Image as an Economic Category for Territorial Development


The image of the place is discussed as a socio-psychological and economic category. The mechanisms of perception of this image are well-known and actively studied. But the results of such studies are insufficiently used in the territorial development practices. The reasons of this lagging are considered in the article.


Brenner, N. (2004). New State Spaces: Urban Governance and the Rescaling of Statehood. New York: Oxford University Press.
Correia, A., Oliveira, C., & Pereira, R. (2017). From Emotions to Place Attachment. In Correia A., Kozak M., Gnoth J., Fyall A. (eds) Co-Creation and Well-Being in Tourism. Tourism on the Verge. Springer, Cham.
Henshaw, V. (2013). Urban Smellscapes: Understanding and Designing City Smell Environments. Routledge.
Herjanto, H., & Gaur, S.S. (2016). Research on Emotions by Marketing Scholars in Last 10 Years. In Campbell C., Ma J. (eds) Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham.
Huang, M. H. (2001). The theory of emotions in marketing. Journal of Business and Psychology, 16 (2), 239–247.
Kavaratzis, M. (2004). From city marketing to city branding: Towards a theoretical framework for developing city brands. Place Branding, 1 (1), 58–73.
Kavaratzis, M. & Ashworth, G. J. (2015) Hijacking Culture: The disconnection between place culture and place brands, Town Planning Review, 86 (2), 155–176.
Kotler, P. (1999). Marketing Places Europe: Attracting Investments, Industries, Residents and Visitors to European Cities, Communities, Regions and Nations. London: Pearson Education.
Lidin, K. (2013). Coherent Cities. Project Baikal, 35, 36–41.
Lynch, K. The Image of the City. Massachusetts and London. M. I. T. Press. Massachusetts Institute of Technology. Cambridge, 1960.
Matexas, T. (2007). City Marketing and City Competitiveness: An effort of reviewing the last 25 years. Department of Planning and Regional Development, School of Engineering. University of Thessaly, Discussion Paper Series. 13 (18). 403–422.
Quercia, D., Schifanella, R., Aiello, L. M., & McLean, K. (2015). Smelly Maps: The Digital Life of Urban Smellscapes. ICWSM.
Rauhut Kompaniets O., &Rauhut D. (2016). Why urban and rural place marketing strategies differ. A theoretical discussion. Romanian Journal of Regional Science. 10. 23–40.
Seisdedos, G. (2006). State of the art of City Marketing in European Cities. Paper presented at the 42nd IsoCaRP Congress.
Valdani, E., & Ancarani, F. (2001). Marketing places: A Resource-Based Approach and Empirical Evidence from the European Experience. SDA Bocconi, Research Division Working Paper No. 01, 55.
Zenker, S., & Martin, N. (2011). Measuring Success in Place Marketing and Branding. Place Branding and Public Diplomacy, 7 (1), 32–41. DOI: 10.1057/pb. 2011.5.
How to Cite
LIDIN, Konstantin. It’s Not Mysticism, It’s Just Business. project baikal, Russian Federation, n. 58, p. 30-35, dec. 2018. ISSN 2309-3072. Available at: <>. Date accessed: 26 may 2020.